Valuing Music in Hungary: What Audience Data Can Tell Us
How do Hungarians experience music — and how can we better measure its value?
On behalf of partner ARTISJUS, the OpenMusE team carried out a nationally representative, face-to-face survey of music audiences in Hungary. The study provides a detailed picture of how people engage with music across everyday life, from live concerts and festivals to streaming, radio, and background music in public spaces.
The survey covers:
- Live music participation, venues, genres, and audience motivations
- Spending patterns, including tickets, travel, food and drink, and merchandise
- Music listening habits across radio, streaming, downloads, and physical formats
- Background music in retail, hospitality, and leisure spaces
- Attitudes toward AI, creativity, compensation for artists, and other hot topics
One key insight is that much of music’s value remains invisible in conventional market statistics. Many live music experiences are free or low-priced, while recorded music consumption often takes place through difficult-to-measure channels such as zero-price streaming, bundled subscriptions, or background use.
The Hungarian survey provides a solid empirical view on both the economic and the sociocultural value of music, supporting evidence-based policymaking and more informed discussions about hot-button topics like creators’ remuneration, cultural participation, and the future of music in a data-driven economy.
Access the English report here.
Access the original article in Hungarian here.
For further information contact ekabai@artisjus.com or bhuszak@artisjus.com
